Amidst unprecedently high anticipation for his forthcoming fourth album “Utopia”, Houston’s legendary rapper, record producer and creative director Travis Scott, born Jacques Berman Webster II, has unveiled one of the five exclusive artworks for the album.
Shot by South Africa’s marquee photographer Pieter Hugo, the artwork features African car drivers holding cash and sporting an intense yet provocative look straight into the camera.
Interestingly, La Flame shared five exclusive photographs which portray “ONE OF THE COVERS FOR MY 4TH ALBUM UTOPIA.” However, the first portrait is the first “Utopia” artwork.
Further, Scott has confirmed that he will drop four more distinct album artworks every day till Friday.
“THE JOURNEY THRU THE ALBUM TOOK ME ALL OVER THE WORLD AND CANT WAIT TO FINALLY DROP THE ALBUM. THE MAIN COVER WILL DROP THURS UNTIL THEN A COVER EVERYDAY LOVE U SEE U IN UTOPIA,” Scott wrote in an Instagram post.
The evocative “Utopia” artworks have furthered anticipation for Scott’s first album in five years. Check out the Pieter Hugo-shot portraits here if you haven’t yet.
As per Scott, “Utopia” finally arrives this Friday.
During LA FLAME‘s raging headlining set at Rolling Loud Miami alongside Playboi Carti and A$ap Rocky, Scott himself confirmed that his forthcoming rap LP will arrive on “Friday midnight” and will be subsequently followed by the album’s historic premier at the Pyramids of Giza in Egypt.
Besides the LP finally nearing its release, Scott will further release an exclusive “Utopia” motion picture. Titled “Circus Maximus”, which translates to ‘Largest Circus’, the Cactus Jack affiliate premiered its exclusive trailer amidst his Rolling Loud Miami performance.
Ahead of his headlining set, Scott premiered “Utopia” LP’s lead single “K-Pop”. The single features guest verses by pop superstar The Weeknd and Latin rap pioneer Bad Bunny with production by American Hip-Hop superproducers BNYX, Boi-1da, Jahaan Sweet & lllangelo.
Read everything about ‘K-Pop’ by Travis Scott featuring The Weeknd and Bad Bunny.
Scott has now released the exclusive ‘Circus Maximus’ trailer and movie poster. Have a look here.
Look out for the ‘Utopia’ LP by Travis Scott on July 28th, 2023.
Related: A$ap Rocky Allegedly Disses Travis Scott at Rolling Loud Miami
Listen to Travis Scott’s iconic rap mixtape ‘Rodeo’ via Spotify.