He’s stylish. He’s effortless. He’s too cool for school. That’s A$AP ROCKY for you.
In his most recent collaboration with Bottega Veneta, A$AP is seen sporting the brand’s upcoming 24 pre-spring styles and being shot by pap photographers while doing his everyday thing – from morning jogs to running errands and more.
The Bottega Veneta Resort 2024 Campaign captures ROCKY at his most candid best, being shot by tabloid photographers when he’s out and about. Making the most of his inimitable sense of style, the American rapper has optimised his everyday outings and created a fashion campaign like no other.
Deeming this ‘not-so-campaign’ like campaign to be a creative trifecta between Bottega Veneta’s Creative Director Matthieu Blazy, tabloid style photographers and himself, A$AP ROCKY, has proved why his name is synonymous with fashion, style and all things creative.
With this nonchalant ad campaign, ROCKY intends to normalise and embrace the reality of his relationship with paparazzi photographers. While other celebrities may call for paps and others may get confrontational with them, the rapper is all good with tabloid photographers filming him, so long as they get his good angles.
A win-win campaign for both Bottega Veneta and A$AP ROCKY, where the brand gets a chance to bring a fresh take on ‘street-style meets understated luxury’ and the rapper gets yet another platform to showcase his creative genius.
Picture courtesy: Bottega Veneta, A$AP ROCKY
