Kalamkaar’s former affiliate and Indian rap’s ruthless emcee Karma, born Vivek Arora, has signed exclusively to Malsons Media.
The strategic partnership with Malsons, the Los Angeles & Mumbai-based label representing Punjabi Hip-Hop superstar Shubh, arrives amidst Karma’s slew of independent rap records after parting ways with the Raftaar-backed record label.
In February this year, Karma announced perhaps one of the biggest label exits in Indian rap music. At the time, Karma was part of a marquee roster of rap artists including former Mafia Mundeer affiliate Raftaar, Indian rap royalty Kr$na, superproducer Deep Kalsi and more.
“This is to let you guys know that I have decided to go solo and explore more about my artistic capabilities, in other words, I have parted ways with Kalamkaar and am not part of the company anymore,” Karma said at the time.
However, the rapper fell short of stating the exact reason behind calling it quits with Kalamkaar.
Karma’s record deal paves the way for far-reaching impacts on his sprawling rap career. Besides managing Shubh, Malsons has linked up with Delhi-based Kalakranti media.
While with Kalamkaar, Karma released some of the most influential records in Indian rap last year including “Tony Montana” feat. Kr$na, “Narmahat Freestyle” and more, the rapper has been consistently dropping incendiary independent singles since his big label exit.
Across the three-minute single, Karma referenced Tupac Shakur to raze through Ghalib’s “weak” musicality and a “dull” discography even after being backed by one of the hottest record labels in India. Further, Karma took jabs at Emiway Bantai’s recent single “Company” and humiliated Bantai’s flow on the record.
Stream Karma’s hard-hitting rap records here via Spotify.