Earlier today, Virginia Beach’s legendary record producer, rapper, entrepreneur and fashion designer Pharrell Williams made his major high-fashion debut in Paris.
The “Humanrace” founder, who debuted the Louis Vuitton Spring-Summer 2024 Runway Show, invited the world’s most influential Hip-Hop artists including ‘The Carters’ helmed by Beyoncé and Jay-Z, A$ap Rocky and Rihanna, Clipse’s King Push, popularly referred to as ‘Pusha T’, Tyler, The Creator, Formula 1’s motorsport superstar Lewis Hamilton, the NBA’s legendary athlete Lebron James and Lebanese actress and high fashion model Mia Khalifa.
As the world and some of the most influential figures in the music industry witnessed Pharrell William’s “Phinally” Menswear collection, the stars pulled up for an exclusive LV after-party.
During the star-studded gathering, which was quintessentially Pharrell and involved hard-hitting rap records, a massive celebration of African-American culture and its impact on Parisian fashion houses and an ode to LV’s first black Creative Director Virgil Abloh, HOV took centre stage as he performed his first live set since the Jean Michel Basquiat X Andy Warhol exhibit in Paris.
During his intimate live set with Williams, Hov performed some of his most impactful rap records over the years including “F-ckWithMeYouKnowIGotIt”, “Ni–as in Paris”, “Give It To Me” with the Neptunes, “Frontin'”, “On To The Next One”, “U Don’t Know” and more.
However, one of the biggest highlights from Jigga’s historic live set was when he performed the iconic Punjabi Rap Record “Mundia To Bach Ke” or “Beware Of the Boys”. His sprawling remix, which was produced and originally released by British-Indian Hip-Hop artist Panjabi MC, was first released in November 2002.
Jay-Z’s “Mundian To Bach Ke” performance is one of the many ways through which global Hip-Hop continues to give Indian Hip-Hop its flowers. In April this year, Punjabi rap superstar Diljit Dosanjh shut down Coachella 2023 amidst a star-studded line-up of global rap pioneers which included Metro Boomin, Frank Ocean, Burna Boy, The Kid Laroi & more.
Further, U.K.’s legendary Afrorap emcee and songwriter Burna Boy, Stefflon Don and Toronto’s global rap superstar Drake remembered the late Sidhu Moose Wala in May. Reportedly, AP Dhillon is slated to headline the “Summer High Fest” alongside Don Toliver this summer.
Watch Louis Vuitton Men’s Spring-Summer 2024 Fashion Show by Pharrell Williams in Paris: