Six months into being named as Creative director and designer at PUMA, A$AP Rocky launches his second motorsport-inspired collection under the F1 series collaboration.
Known for his refined style and off-beat creative vision, A$AP Rocky continues to push the limits and bring an element of surprise with each creation. With this hot-new collection, the American rapper intends to give F1 enthusiasts a full head-to-toe racing uniform. Right from the helmet to the balaclava that goes under it to the sweatsuit, tee, gloves and shoes – this drop pushes the boundaries between fashion and sport by using functional elements and performance materials with a signature distressed, worn-out look. The highlight of this capsule remains to be the re-introduction of the PUMA Inhale OG sneaker. Originally created in 2000 as a running shoe, this current streetwear staple has been pulled out from the archives by Rocky to give it a sporty upgrade.
Bold, colourful and vibrant, this sports-centric collection envisioned and brought to life by A$AP Rocky serves as a reminder to keep your child-like imagination alive. “This Miami collection aims to give fans the chance to have their own race suit from the helmet down to the shoes,“ said A$AP Rocky. “Other sports have uniforms available for the consumer and I wanted to bring that to the F1 category. For the visuals, I wanted to demonstrate how as adults we can lose sight of the dreams and imagination that we had as kids, and really love how it all came together.“
The collection goes live on 3rd May on PUMA.com and is also available across different retail stores globally including Nubian, SSENSE, SLAMJAM, SNS, Foot Patrol, Shinzo and CNCPTS Miami Flagship Store.
Images: PUMA
