Photo: Mass Appeal India/Harnoor
Breakthrough Punjabi emcee & songwriter Harnoor Singh has announced his debut single with Nas‘ coveted record label Mass Appeal India.
Titled “Luv Drug”, the flagrant pop single is set to drop this Friday and will mark the “Own Lanez” rapper’s sophomore single this year. For the Mumbai-based label, the overseas link-up with Harnoor is part of its massive foray into Punjabi music.
Last week, Mass Appeal joined forces with Steel Banglez, the infamous West London rapper Fredo and legendary slain emcee Sidhu Moose Wala for “Attach”.
Besides Moose’s latest posthumous record, the top-tier label linked up with Karan Aujla & Divine for “Street Dreams” album, Punjabi rap superstar AP Dhillon for a slew of massive records including “Problems Over Peace” featuring British Grime MVP Stormzy, “Real Talk”, “Sleepless”, “Lifestyle” & “Scars“, “With You” and “True Stories”, British emcee Raf Saperra and Jass Manak.
Check out the “Luv Drug” preview shared by Harnoor via Instagram.
The shocking announcement arrives amidst Mass Appeal’s partnership with Singapore’s rap pioneer Yung Raja this year. The label is further rumoured to release music with Karachi rap superstars Umair & Talha Anjum too.
Look out for “Luv Drug” by Harnoor via Mass Appeal this Friday.
Earlier this summer, Harnoor released “Withdraws” EP featuring The Kidd, Mxrci, Big Kay SMG & more. Stream it below via Spotify.
