Houston-bred emcee Don Toliver has revealed the visuals for ‘Do It Right’. Clocking at just short of three minutes, the single is produced by Boi-1Da and Jahaan Beats while Alexandre Moors – the iconic French filmmaker behind the visuals for Kendrick Lamar’s I, Kanye West & Jay-Z’s N***** In Paris, Juice Wrld’s Fast, and more – has directed the music video. Notably, Moors directed and filmed the short film ‘Cruel Summer’ with Kanye West which went on to screen at the 65th Cannes Film Festival. The film starred Kid Cudi and Ye himself.
‘Do It RIght’ was released last Friday through Cactus Jack & Atlantic Records and a closer observation of the visuals hints at another full-length project by Toliver. The Texas-based emcee rose to prominence with Heaven or Hell LP which featured guest appearances by Quavo, Offset, Travis Scott, Sheck Wes and Kaash Paige. Toliver has released two LPs yet. The second one is his 2021 album Life of a Don which expanded his stature in Hip-Hop to an unprecedented scale with guest appearances from La Flame, Baby Keem, Kali Uchis, So Faygo & HVN.
Watch the ‘Do It Right’ music video by Don Toliver here via YouTube.
Since you’re here, listen to Don Toliver’s sophomore LP ‘Life of a Don’ below if you haven’t yet.