Badshah introduced a new line of streetwear clothing, ‘Badfit’ at the Indian Sneaker Convention held in Mumbai on 10th February, 2024.
Something we’re not surprised to see, given the Indian rapper’s inimitable sense of style and natural inclination towards all things fashion. A clothing line of streetwear staples, proudly made in Chandigarh, backed by Badshah’s fearless attitude and love for the finer things in life, was almost inevitable.
At the exclusive unveiling of Badfit’s limited-edition collection, we caught the Indian rapper speak fondly about Punjabi culture and what makes it so revered across the globe, the icons who have inspired his fashion-forward thinking, his personal style and how it has evolved over the years and more. From how Badfit came into being and all that went behind the making of the brand, watch Badshah say it like it is and keeping it real, as always…
@Its_Badshah talks about fashion, style and culture at the launch of his streetwear label – BADFIT.— Culture Haze (@theculturehaze) February 12, 2024
Watch him drop truth bombs and keeping it real, as always.
@badfitclothing #Badshah #streetwear pic.twitter.com/C7CFXyZlqW
This limited-edition collection is available on badfit.shop.