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Rihanna Reimagines The Classic Avanti

FENTY X PUMA is officially back!

Rihanna has yet again joined forces with PUMA. This time to re-launch the classic Avanti – an iconic soccer sneaker which dates back to 1968 and was popularised by legendary footballers like Pelé, Diego Maradona, Eusebio.

Blending fashion with functionality, the all-new FENTY X PUMA Avanti comes with a bit of an edge. Think extra-soft vintage leather, a fold-over tongue with a standout FENTY and PUMA Cat logo, neat gum sole and a leather footbed. This sports meet fashion icon comes reimagined by Riri in two versatile colours – a timeless black and white, and a striking silver chrome. Sleek, stylish and comfy, the Avanti is being offered as a unisex sneaker for adults, kids and toddlers. 

“I wanted to bring something iconic from the archives to the street, and the late great Pelé made the Avanti shoe so iconic. ” said Rihanna in a press release. 

Giving an age-old classic a new-age update, Rihanna is all set to take the sneaker biz by storm with this fashion-forward FENTY X PUMA collaboration. And this just happens to be the beginning of another long partnership. A second exciting drop is expected to come soon. Stay tuned!

P.S: The new FENTY X PUMA Avanti that launched on September 15th, is available to shop worldwide on

Image courtesy: PUMA