And it’s getting hot, ”Mi Gente”
J Balvin’s peppy Reggaeton energy and Air Jordans’ unparalleled shoe-making game come together to give us a pair that’s setting the streets on fire.
Say hello to the all-new J Balvin x Air Jordan 3 ‘Medellin Sunset’ retro sneaker. Drawing inspiration from awe-inspiring caramelized sunsets of Medellin, Balvin’s hometown in Colombia, this special edition pair is making waves for all the right reasons.
Gradient hues of mellow-yellow, chromatic-crimson and poppy-purple standout against a neutral off-white backdrop. Hints of tonal elephant textured detailing add a distinct finishing touch to the heel and forefoot. The contrasting Nike Swoosh logo on the left shoe and J Balvin’s iconic smiley face on the right shoe make for an effortlessly cool branding feature. An embroidered Jumpman logo on the tongue and chrome yellow riveted-accents wrap up this retro-hero in subtle style.
Prince of Reggaeton, as Balvin is fondly called, has taken another big step in the streetwear merch biz with this flamin’ hot collab with Air Jordan. Bringing alive the enchanting vibe of his city and blending it with all the right moves and grooves, this collection sets the tone a notch higher in every way – from the classic old-school silhouette to the balanced sunsets hues to the impeccable detailing. The Medellin balances pumped-up energy with a side of calm.
Sahil, founder of Free Society, India’s first globally curated multi-brand streetwear, sneaker and vintage store is super-kicked about this new drop – “I absolutely love the sunset storyline and vibe. It brings Latin America to the fore and in the spotlight. This beautiful colourway pairs well with just about any fit. Free Society is offering the full size run at the best prices in all of India. Our supply chain guarantees you get the hype you want without any wait”, he says in light of this fresh new drop.
Bright, light and full of zest, this Sunset Collection represents Balvin’s love for his home city and people. Beautifully captured and brought to life with this stunningly serene pair. Sealed with his signature smile and upbeat vibe. Made for adults and toddlers to stride away in style.
Bold. Soothing. Cool.
We’re digging the AIR JORDAN 3 X J BALVIN ‘MEDELLÍN SUNSET’. Are you?
Image courtesy: Nike