Hip-Hop’s highly coveted artist and record producer Kid Cudi – real name Scott Ramon Seguro Mescudi – is the new star of Louis Vuitton’s latest jewellery campaign. Titled ‘LV Volt’ or Louis Vuitton Volt, the campaign features Cudi and Swedish actress Alicia Vikander.
As per Louis Vuitton, “LV Volt is the graphic Fine Jewelry Collection where the Maison’s iconic initials come together, split apart, and intertwine to become a powerful metaphor for movement and their own unit of measure.” Kid Cudi expresses the collection’s architectural forms, with pieces designed for both women and men.
Check out Kid Cudi starring in LV’s Volt Jewellery Campaign below.
In November last year, Cudi performed at the iconic Zénith Paris – La Villette in Paris, France. During his massive live set, the ‘Entergalactic’ rapper previewed ‘Solo Dolo Pt. 4’ with the iconic Playboi Carti.
“Since 2020, I have been recording a new album. When I dropped Man on the Moon III, I hit the studio and was just f***** around with some vibes, gettin’ into the groove and I don’t know when I’m gonna release my next album, I really don’t. But I do know what’s gonna happen and before then, I wanna kind of just give you guys some s***. Release some songs, get the vibes out there you know. and this is one song I have been sitting on for a while. It features my brother Playboi Carti,” Cudi said amidst his live set.
The legendary rapper then went on to play the unreleased single during his live set. Cudi has been teasing the highly anticipated collaborative effort with Playboi Carti for a long time now. As per many, the record will be titled ‘Solo Dolo Pt. 4’ serving as the follow-up to Kid Cudi’s ‘Solo Dolo III’ on Man On the Moon III: The Chosen.
Kid Cudi’s appearance for LV arrives within days after the French fashion house revealed that Pharrell Williams will serve as its new Menswear Creative Director. The ‘Down In Atlanta’ record producer will head Louis Vuitton’s global menswear collections and fill Virgil Abloh’s shoes after he passed away on November 28th 2021 in Chicago.
“Pharrell Williams is a visionary whose creative universes expand from music to art, and to fashion – establishing himself as a cultural global icon over the past twenty years. The way in which he breaks boundaries across the various worlds he explores, aligns with Louis Vuitton’s status as a Cultural Maison, reinforcing its values of innovation, pioneer spirit, and entrepreneurship.” Louis Vuitton said at the time.
Check out Kid Cudi’s appearance for Louis Vuitton’s LV Volt Jewellery Collection here.