Photo: Yashraj
Mumbai’s rising emcee and songwriter Yashraj, born Yashraj Mehra, has premiered his latest single. Titled “Industry Plant”, the single is produced by the hard-hitting rapper’s frequent collaborator Akash Shravan and samples Hako Yamasaki’s 1976 blues record “Help Me” from her sophomore album “Tsunawatari”.
The “Industry Plant” freestyle serves as the follow-up to Yashraj’s most recent single “Masroor”. Produced by Bharg Kale, the single features a guest appearance by Katoptris and marks the sophomore effort between the two artists in over two years.
Most recently, Kale produced “Prarthana” by Indian Hip-Hop pioneer Kr$na. The record serves as the lead single to his star-studded EP “Far From Over”.
“Industry Plant” is released alongside an evocative visual treatment. Directed by Sarthak Cheema & Sagar Keswani, the visuals further Yashraj’s distinct visual discography.
In fact, Cheema, record producer Shravan and the Mumbai-based emcee have often linked up on numerous visual treatments and records including “VN4 (Gati)”, “Bura/Bhala” & more. Further, Cheema edited Bhagyesh Rajeshirke-directed visuals for “Bevda Freestyle” too.
Besides releasing the affecting “Industry Plant” freestyle, Yashraj has further announced new music. While is yet to reveal any details about the forthcoming single, or perhaps an album, Yashraj left a cryptic message alongside his latest rap record.
“NEW MUSIC INCOMING. 2.2.2”, the message reads.
“Industry Plant” is Yashraj’s 6th rap record this year and fans have begun to speculate whether the young emcee, recognised for his provocative and slick lyricism on “Takiya Kalam”, will release a full-length project in the coming months.
Look out for new music by Yashraj.
Watch the flagrant “Industry Plant (Freestyle)” music video below.
